Annie Le - Founder of Rainstorm Studio

Name: Annie Le
Job title: Founder & Owner of Rainstorm Studio
Annie Le is the founder of Rainstorm Studio, where she helps Australian brands build high-converting e-commerce websites that don’t just look great - they drive sales.
With over 13 years of experience, she specialises in creating user-friendly, easy-to-manage online stores designed for seamless conversions
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How Rainstorm Studio started
Annie’s journey into e-commerce began while working for a fashion wholesaler, where she managed the company’s website, updated products, and assisted retailers with online orders.
It didn’t take long for her to notice a common challenge: most business owners struggled with outdated, clunky websites that were difficult to update and failed to generate sales.
Retailers needed more than just a website. They needed a powerful sales tool that was visually appealing, high-performing, and easy to manage. Annie knew there had to be a better way.
Determined to change the game, she founded Rainstorm Studio to help businesses take control of their online stores. No more tech headaches, no more waiting on developers for every small change, no more struggling with a website that doesn’t convert.
Today, Rainstorm Studio empowers Australian brands with scalable, conversion-driven Shopify and Neto (by Maropost) stores that fuel real business growth.
Helping Australian brands succeed online
Annie believes a great website should be simple, effective, and built for growth. She works closely with brands to transform their e-commerce websites into high-converting, user-friendly experiences that drive tangible results.
Beyond building websites, she shares her insights through blogs, social media, and industry discussions, helping brands sell more and stress less.
Her approach? Cut through the complexity and focus on what truly matters: engaging customers, guiding them seamlessly, and turning browsers into buyers.
Find Annie on LinkedIn: Annie Le's LinkedIn Profile