Shopify store redesign for Outdoor and 4x4 retailer: Sunyee International
Creating a mega-store experience with faster performance, improved navigation, and full content control
About Sunyee International
Founded in 2010, Sunyee International is a Melbourne-based e-commerce retailer specialising in 4x4 accessories, camping gear, outdoor living products, and more. Their range includes lighting, power stations, solar panels, and lithium batteries, ensuring customers are powered up on any adventure.
Beyond outdoor gear, Sunyee also offers an extensive selection of home essentials, garden tools, and products for kids and pets, all at affordable prices.
Before & After: Sunyee’s Shopify Store Redesign
From restricted layouts to a modern, flexible Shopify mega-store that delivers a smoother shopping experience
Before
After
Project Goals & Challenges
Sunyee’s existing Shopify store was functional but limited in its ability to present a growing and diverse product range. With ambitions to create a mega-store experience, the brand needed a design and structure that could showcase more categories without compromising usability.
The previous theme lacked the flexibility of Shopify OS 2.0, making it harder for the team to update content and maintain a consistent, professional look across the site. Navigation and page layouts were restrictive, limiting how products could be displayed.
In addition to these design and structural constraints, Sunyee wanted a faster, more optimised store to improve the customer experience and keep shoppers engaged. The challenge was to deliver a visually appealing, high-performance store that also gave the Sunyee team more control over their content
Services we provided
- Shopify store redesign
- Custom Shopify OS 2.0 theme development
- UX and UI enhancement
- Performance and speed optimisation
- Advanced content management setup
- Category and navigation restructuring
Mega-store layout displaying a wide range of categories clearly and attractively
Mobile-optimised design ensuring a seamless experience on any device
Custom mega menu helping customers quickly find products, improving navigation and reducing bounce rates
Results
The redesigned Sunyee store delivers the mega-store look and functionality the brand envisioned. With a custom Shopify OS 2.0 theme, Sunyee can easily create flexible page layouts, showcase an expanded product range, and keep content fresh using metaobjects and editable sections on every page.
Navigation is intuitive, helping customers browse across a wide range of categories without feeling overwhelmed. Performance improvements have resulted in a faster, smoother shopping experience that encourages greater engagement.
Most importantly, the Sunyee team has full control over their site content, from updating product categories to fine-tuning page layouts, without relying on developers. This gives them the agility to adapt quickly to seasonal promotions and new product launches.
Inspired by Sunyee’s redesign? Let’s explore how we can transform your store
Book a discovery call today and take the first step toward a higher-converting site