Shopify store redesign for outdoor and 4x4 retailer: Sunyee International
Creating a mega-store experience with faster performance, improved navigation, and full content control
Inspired by Sunyee's redesign?
Project Summary
This case study showcases how Rainstorm Studio redesigned Sunyee International’s Shopify store into a modern, high-performance mega-store. The project included a custom Shopify OS 2.0 theme, improved information architecture, UX and UI enhancements, performance optimisation, and a flexible content system using metaobjects. This example demonstrates our capability in complex Shopify redesigns for large, multi-category Australian retailers.
Who this project is relevant for
This project is ideal for retailers and ecommerce teams who need a flexible, scalable Shopify setup for a large and varied product range.
- Large or growing retailers with a wide and diverse product range
- Outdoor, 4x4, camping, home and garden, or automotive brands
- Shopify stores looking to upgrade to OS 2.0
- Businesses preparing for a mega-store layout
- Merchants wanting better navigation and product discovery
- Teams needing flexible templates and metaobject-driven content control
Before & after: Sunyee’s Shopify store redesign
From restricted layouts to a modern, flexible Shopify mega-store that delivers a smoother shopping experience
Before
After
About Sunyee International
Founded in 2010, Sunyee International is a Melbourne-based e-commerce retailer specialising in 4x4 accessories, camping gear, outdoor living products, and more. Their range includes lighting, power stations, solar panels, and lithium batteries, ensuring customers are powered up on any adventure.
Beyond outdoor gear, Sunyee also offers an extensive selection of home essentials, garden tools, and products for kids and pets, all at affordable prices.
Mega-store layout displaying a wide range of categories clearly and attractively
Project goals & challenges
Sunyee’s existing Shopify store was functional but limited in its ability to present a growing and diverse product range. With ambitions to create a mega-store experience, the brand needed a design and structure that could showcase more categories without compromising usability.
The previous theme lacked the flexibility of Shopify OS 2.0, making it harder for the team to update content and maintain a consistent, professional look across the site. Navigation and page layouts were restrictive, limiting how products could be displayed.
In addition to these design and structural constraints, Sunyee wanted a faster, more optimised store to improve the customer experience and keep shoppers engaged. The challenge was to deliver a visually appealing, high-performance store that also gave the Sunyee team more control over their content
Services we provided
- Shopify store redesign
- Custom Shopify OS 2.0 theme development
- UX and UI enhancement
- Performance and speed optimisation
- Advanced content management setup
- Category and navigation restructuring
Skills demonstrated in this project
- Information architecture and mega-store planning
- Custom Shopify OS 2.0 theme development (Liquid and JSON templates)
- Metaobject-driven content systems
- Mega menu and navigation restructuring
- UX and UI improvements for complex categories
- CRO-informed layout decisions
- Mobile-first design
- Performance and speed optimisation
Mobile-optimised design ensuring a seamless experience on any device
Project snapshot
| Client | Sunyee International (Melbourne, Australia) |
|---|---|
| Industry | Outdoor, 4x4, camping, home & garden |
| Type of project | Shopify store redesign → custom OS 2.0 mega-store |
| Key challenges | Limited layouts, outdated theme, inflexible navigation |
| Key outcomes | Faster performance, improved navigation, full content control |
| Core services | UX/UI, OS 2.0 theme development, information architecture restructuring, performance optimisation |
Custom mega menu helping customers quickly find products, improving navigation and reducing bounce rates
Results
The redesigned Sunyee store delivers the mega-store look and functionality the brand envisioned. With a custom Shopify OS 2.0 theme, Sunyee can easily create flexible page layouts, showcase an expanded product range, and keep content fresh using metaobjects and editable sections on every page.
Navigation is intuitive, helping customers browse across a wide range of categories without feeling overwhelmed. Performance improvements have resulted in a faster, smoother shopping experience that encourages greater engagement.
Most importantly, the Sunyee team has full control over their site content, from updating product categories to fine-tuning page layouts, without relying on developers. This gives them the agility to adapt quickly to seasonal promotions and new product launches.
Key outcomes
- Faster store performance and improved load times
- More intuitive navigation for diverse product categories
- Modern, flexible OS 2.0 architecture
- Custom mega menu for improved product discovery
- Expanded product visibility through clearer category structure
- Full content control using metaobjects and editable sections
- A foundation ready for ongoing growth and future enhancements
Inspired by Sunyee’s redesign? Let’s explore how we can transform your store
Book a discovery call today and take the first step toward a higher-converting site