Shopify store redesign for premium office furniture retailer: Elite Office Furniture
Transforming a dated site into a fast, flexible Shopify store with modern design and service showcases
About Elite Office Furniture
Elite Office Furniture is one of Australia’s leading retailers of premium office furniture, supplying ergonomic seating, modular workstations, storage solutions, and complete office fitouts. Founded in 2019, the brand has quickly grown to serve over 30,000 repeat customers, including SMEs, corporates, government, and educational institutions.
From a single chair to large-scale projects, Elite Office Furniture is trusted for its wide product range, competitive pricing, and personalised customer service. With showrooms and warehouses across the country, the brand combines scale and reliability with a local, customer-first approach.
Before & After: Elite Office Furniture’s Shopify Store Redesign
From an out-dated, restrictive vintage Shopify theme with poor flexibility and speed to a modern OS 2.0 store with faster performance, scalable content, and dedicated service showcases
Before
After
Project Goals & Challenges
Elite Office Furniture’s previous website was built on a vintage Shopify theme, which limited flexibility and performance. The team faced several challenges:
- Out-dated design: The site no longer reflected Elite Office Furniture’s reputation as a premium office furniture brand, making it harder to build trust and stand out in a competitive market.
- Theme limitations: The vintage theme restricted dynamic sections and content, making it difficult to create landing pages for SEO and marketing campaigns.
- Performance issues: Slow loading times negatively impacted user experience and search engine visibility.
- New service offering: The company wanted to showcase its Design & Fitout services and highlight previous projects through a professional gallery.
- Responsive layout needs: The site required a mobile-friendly, conversion-focused design that adapts seamlessly across devices to reduce drop-offs and boost sales
The goal was to move to Shopify OS 2.0 and build a store that could evolve with the business: scalable, fast, and designed to highlight both products and services.
Services we provided
- Shopify store redesign
- Custom Shopify OS 2.0 theme development
- Loading speed optimisation
- UX & UI enhancement
- Mobile-friendly layout
Stronger brand presence with a polished, professional design that reinforces Elite Office Furniture’s reputation and builds customer trust
Responsive, mobile-friendly layouts ensuring smooth browsing across devices and browsers
Clean navigation and improved UX helping customers quickly find products or services
Results
The new website delivered a modern, flexible, and high-performing platform that empowers Elite Office Furniture to scale.
- Faster, smoother performance thanks to optimisation of site speed.
- Greater flexibility with Shopify OS 2.0, allowing the team to easily build SEO-focused landing pages and marketing campaigns.
- Improved brand presence with a professional design and user-friendly navigation that reflects Elite Office Furniture’s reputation.
- Service expansion through a dedicated Design & Fitout landing page and gallery, positioning the brand as not just a retailer but a full-service partner.
- Mobile optimisation ensuring customers across devices enjoy a seamless experience.
Elite Office Furniture can now confidently promote products and services, run campaigns more effectively, and continue strengthening its position as Australia’s go-to office furniture provider.
Dedicated Design & Fitout service page with a gallery of past projects
Ready to elevate your brand to the next level, just like Elite Office Furniture?
Book your discovery call today and start your own transformation