Shopify store design for workwear retailer: The Workwear Store
Launching a professional Shopify store with a unique design, responsive layouts, and Klaviyo integration to drive sales and customer retention
Inspired by The Workwear Store's launch
Project summary
This case study shows how I helped The Workwear Store launch a Shopify store with a professional design, smooth navigation and email marketing tools built in from day one. The focus was on creating a user-friendly platform that supports browsing, purchasing and long-term customer engagement, all while positioning the brand strongly in a competitive category.
Who this project is relevant for
This project is ideal for new or early-stage ecommerce brands that need:
- A conversion-focused Shopify launch
- Responsive layouts across devices
- Email marketing set up from day one
- A professional brand look that builds trust
Friendly, professional design that builds trust and confidence in the brand
About The Workwear Store
The Workwear Store is Australia’s go-to destination for durable, functional, and stylish workwear. With an extensive range of apparel and accessories, they cater to professionals across construction, healthcare, hospitality, and more. Their mission is simple: to outfit hardworking individuals with attire that withstands the toughest jobs while instilling confidence and professionalism.
With a passion for quality and value, The Workwear Store has built a reputation for offering unmatched variety and uncompromising standards making it a trusted choice for individuals and businesses alike.
Smooth, intuitive navigation to help customers find products faster
Project goals & challenges
As a brand-new online store, The Workwear Store needed more than just a website, they needed a high-converting platform that could stand out in the competitive workwear industry. The goal was to launch quickly on Shopify with a design that reflected the strength of their brand while making it simple for customers to browse, shop, and purchase with ease.
Key challenges included:
- Building a site from scratch within a tight timeline.
- Creating a unique, professional design that stands out from competitors.
- Delivering a seamless shopping experience across desktop, tablet, and mobile devices.
- Setting up the right tools for email marketing and customer retention from day one.
Services and capabilities delivered
- Shopify site design for a new online store
- Custom Shopify OS 2 theme setup and customisation
- Responsive layouts for all devices
- Klaviyo email marketing integration
Product swatches allowing customers to easily compare and choose colours or variations
Personalised marketing with Klaviyo
With Klaviyo built into their store, the Workwear store can now send targeted emails and automated flows that nurture customers, boost repeat sales, and grow loyalty.
Results
The new Shopify store delivered exactly what The Workwear Store needed: a modern, accessible platform that helps customers find and buy products with ease.
- Clear, conversion-focused design that makes products easy to explore and purchase
- Responsive layouts for seamless browsing on phones, tablets, and desktops
- Improved product display with colour swatches and variation options
- Klaviyo email marketing set up to nurture new customers and encourage repeat purchases
With this strong digital foundation in place, The Workwear Store is well positioned to grow traffic, attract new customers, and build loyalty over time.
Inspired by The Workwear Store’s launch?
Let’s explore how we can design a Shopify site that’s built to convert and grow. Book a discovery call today!