Shopify migration service for a renovation & hardware retailer: Renolink
Migrating from Neto to Shopify with Retail Express, eBay, and MyDeal integrations for a seamless, multi-channel shopping experience
About Renolink
Renolink is a well-established Australian retailer with nearly 20 years of experience specialising in bathroom, kitchen, laundry, doors, and hardware supplies.
Serving plumbers, builders, renovators, and homeowners alike, Renolink has built a strong reputation for competitive pricing, quality products that meet Australian standards, and reliable service.
Their wide selection caters to every budget, from cost-effective essentials to premium renovation solutions, with bulk options available for trade customers.
Customised Shopify theme design reflecting Renolink’s professional brand identity
Project Goals & Challenges
Renolink’s existing store was built on the Neto platform, which limited their ability to scale and integrate with key business systems. As the product range and customer base grew, Neto’s restrictions made it difficult to achieve the flexibility and integrations they needed to support both retail and trade customers.
The team wanted:
- A platform that could integrate seamlessly with Retail Express for inventory and product management.
- Support for multi-channel selling across Shopify, eBay, MyDeal, and their physical store, all managed in one streamlined system.
- A modern online store that reflected their established brand and delivered a better user experience across devices.
- A system that was easier to update, manage, and grow with, without being held back by technical roadblocks.
Services we provided
Rainstorm delivered a full end-to-end solution, ensuring a seamless migration from Neto to Shopify and enabling Renolink to operate confidently across multiple sales channels:
- Shopify migration service from Neto
- Retail Express integration support for product and inventory management
- Marketplace integration setup with eBay and MyDeal
- Data migration covering products, customers, and order history
- Shopify store setup and theme customisation tailored to Renolink’s brand
- UX and UI enhancement for a cleaner, more intuitive shopping experience
Responsive layouts ensuring a seamless shopping experience across all devices
Simplified navigation so customers can easily explore across bathroom, kitchen, hardware, and trade categories
Results
The migration to Shopify gave Renolink the scalability and control they were looking for. The new store provides:
- A modern, professional design that builds trust with homeowners and trade customers alike.
- Seamless integration with Retail Express, eBay, and MyDeal, giving Renolink a central hub to manage their entire business.
- Improved usability and navigation, making it easier for customers to find the right products for their renovation projects.
- Faster performance and mobile optimisation, creating a smoother shopping experience and reducing friction at checkout.
- Greater marketing flexibility, with Shopify’s ecosystem enabling advanced tools for promotions, customer retention, and future SEO growth.
By moving away from Neto’s limitations and embracing Shopify’s scalability, Renolink can now confidently grow its multi-channel business while offering a better experience for both trade and retail customers.
Inspired by Renolink’s migration project?
Let’s explore how we can create a store that’s faster, easier to manage, and built for growth. Book a discovery call!