Shopify migration service for a renovation & hardware retailer: Renolink
Migrating from Neto to Shopify with Retail Express, eBay, and MyDeal integrations for a seamless, multi-channel shopping experience
Inspired by Renolink Shopify migration?
Project summary
The Renolink needed a modern ecommerce platform that could support a large renovation product catalogue while integrating smoothly with their existing Retail Express system. This project focused on migrating the store to Shopify, improving usability and performance, and setting up a flexible foundation that supports ongoing growth across online and in-store operations.
Who this project is relevant for
This project is a good fit for retailers who:
- Are migrating from Neto or another legacy platform to Shopify
- Manage a large or complex product catalogue
- Rely on an ERP or POS system such as Retail Express
- Need a scalable platform that supports both online and in-store operations
- Want a cleaner, easier-to-manage ecommerce setup
Customised Shopify theme design reflecting Renolink’s professional brand identity
About Renolink
Renolink is a well-established Australian retailer with nearly 20 years of experience specialising in bathroom, kitchen, laundry, doors, and hardware supplies.
Serving plumbers, builders, renovators, and homeowners alike, Renolink has built a strong reputation for competitive pricing, quality products that meet Australian standards, and reliable service.
Their wide selection caters to every budget, from cost-effective essentials to premium renovation solutions, with bulk options available for trade customers.
Responsive layouts ensuring a seamless shopping experience across all devices
Project goals & challenges
The existing ecommerce setup was limiting how efficiently the Renolink team could manage products, content, and updates. As the catalogue grew, maintaining performance, clarity, and consistency became increasingly challenging.
The goal of the migration was to move to Shopify and create a more flexible, reliable ecommerce platform that integrates with Retail Express, improves the customer experience, and supports long-term growth.
Services and capabilities delivered
- Shopify migration service
- Shopify theme setup and customisation
- Retail Express integration and data syncing
- Product, customer, and order data migration
- Category structure and navigation improvements
- Performance and usability optimisation
Simplified navigation so customers can easily explore across bathroom, kitchen, hardware, and trade categories
Results
The new Shopify store provides the Renolink team with a more reliable and flexible ecommerce platform that supports both customers and internal operations. Customers can browse a large product range more easily, with clearer navigation and faster performance across the site.
On the backend, the integration with Retail Express allows product and order data to stay in sync, reducing manual work and improving day-to-day efficiency. The Shopify setup also gives the team greater control over content and layouts, making it easier to keep the site updated as the business grows.
Key outcomes
- A scalable Shopify store built for a large renovation product catalogue
- Smoother customer experience with clearer navigation
- Improved performance across key pages
- Reliable integration with Retail Express
- Easier day-to-day management for the internal team
- A platform ready for ongoing growth
Inspired by Renolink’s Shopify migration?
Let’s explore how we can create a store that’s faster, easier to manage, and built for growth. Book a discovery call!