Shopify migration & redesign for packaging retailer: PackQueen
From a restrictive system to a flexible Shopify store with custom features, faster speed, and a refreshed professional brand presence
Inspired by PackQueen’s transformation?
Project summary
PackQueen needed a more reliable and scalable ecommerce platform to support their growing product range and daily order volume. This project focused on migrating the store to Shopify and setting up a cleaner, easier-to-manage system that supports smoother checkout, faster updates, and ongoing business growth.
Who this project is relevant for
This project is a good fit for ecommerce businesses that:
- Are moving from an older or restrictive platform to Shopify
- Need a more reliable system for managing products and orders
- Want a smoother checkout experience for customers
- Are preparing for ongoing growth and higher order volumes
Before & after: PackQueen’s e-commerce transformation
From platform limitations and an outdated design to a flexible Shopify store with modern branding, faster performance, and advanced features
Before
After
About Packqueen
Founded in 2007, PackQueen is Australia’s leading online packaging company. Based in Melbourne, they design and manufacture a huge range of locally made, sustainable packaging, from gift boxes and mailers to food packaging and custom-printed solutions.
With over 4,000 products online and 90,000+ customers nationwide, PackQueen has become the go-to packaging partner for businesses of all sizes, from local makers to global brands.
A refreshed, polished and professional design that elevates brand perception and builds customer trust
Project goals & challenges
PackQueen’s previous setup was becoming harder to manage as the business grew. The platform limited flexibility and made it more difficult to maintain a smooth experience for both customers and the internal team.
The goal of the project was to migrate the store to Shopify and create a more stable, user-friendly foundation that could support daily operations and future growth without unnecessary complexity.
Services and capabilities delivered
- Shopify migration service
- Store setup and theme configuration
- Product, customer, and order data migration
- Checkout and payment setup
- Performance and usability improvements
Mobile-first performance prioritising speed and usability that lets busy business owners place orders anytime, anywhere
Quick and easy checkout with simplified steps that make buying packaging faster and more enjoyable
Results
The new Shopify store gives PackQueen a more reliable and scalable platform that supports both customers and internal workflows. Customers can browse products and complete purchases more smoothly, while checkout is clearer and easier to use.
On the backend, the team now has better control over products, orders, and updates, making day-to-day management simpler and more efficient. The new setup provides a solid foundation for ongoing growth as order volumes increase.
Key outcomes
- A more stable and scalable Shopify store
- Smoother checkout experience for customers
- Easier product and order management
- Improved performance and usability
- A platform built to support future growth
Inspired by PackQueen’s transformation?
From data migration to custom design, we deliver end-to-end Shopify migration projects that set your business up for long-term growth