Shopify migration & redesign for packaging retailer: PackQueen
From a restrictive system to a flexible Shopify store with custom features, faster speed, and a refreshed professional brand presence
Inspired by PackQueen’s transformation?
About Packqueen
Founded in 2007, PackQueen is Australia’s leading online packaging company. Based in Melbourne, they design and manufacture a huge range of locally made, sustainable packaging, from gift boxes and mailers to food packaging and custom-printed solutions.
With over 4,000 products online and 90,000+ customers nationwide, PackQueen has become the go-to packaging partner for businesses of all sizes, from local makers to global brands.
Before & after: PackQueen’s e-commerce transformation
From platform limitations and an outdated design to a flexible Shopify store with modern branding, faster performance, and advanced features
Before
After
Project goals & challenges
PackQueen’s previous store was built on Neto (by Maropost), but over time the platform presented limitations. While Neto had served them for years, the team found it increasingly difficult to make updates easily and add new functionality.
Customisation was particularly challenging. For example, PackQueen offers custom-printed boxes, a key service for businesses wanting branded packaging. However, their old platform didn’t support this feature natively, making it harder to deliver a smooth customer experience.
The PackQueen team also wanted a platform that felt more future-proof and flexible. They were looking for a solution that would give them confidence in long-term scalability, as well as peace of mind when it came to security, performance, and ongoing support.
Services we provided
To meet these needs, Rainstorm delivered a full end-to-end migration package:
- Neto to Shopify migration service
- Data migration
- Shopify theme setup and customisation
- Personalised packaging functionality
- Custom ordering rules (min, max and batch ordering)
- SEO migration & 301 redirects migration.
- Performance optimisation
A refreshed, polished and professional design that elevates brand perception and builds customer trust
Mobile-first performance prioritising speed and usability that lets busy business owners place orders anytime, anywhere
Quick and easy checkout with simplified steps that make buying packaging faster and more enjoyable
Results
The migration to Shopify gave PackQueen exactly what they needed:
- A professional new look and feel, as PackQueen used the migration as an opportunity to rebrand and give their online store a fresh, modern facelift that better reflects their position as Australia’s leading packaging supplier.
- Greater flexibility to support unique features like personalised packaging and batch ordering.
- Improved speed and mobile performance, ensuring customers enjoy a seamless experience whether browsing on desktop or mobile.
- Confidence in long-term growth with a secure, scalable platform that can keep up with PackQueen’s expanding product range and customer base.
- Stronger SEO foundations, with redirects and data migration handled carefully to protect search visibility.
- A store their team can control, with the ability to update content, create campaigns, and launch new services without heavy technical reliance.
Inspired by PackQueen’s transformation?
From data migration to custom design, we deliver end-to-end Shopify migration projects that set your business up for long-term growth