Neto website redesign for an iconic Australian hobby store: Hobby One
Hobby One’s journey to a faster, easier-to-navigate, and more professional online store
Need a reliable team to level up your online store?
Introduction
Hobby One is one of Australia’s longest-running and most trusted hobby stores, proudly serving enthusiasts for over 35 years. Based in Queensland, they cater to hobby lovers across the country with an extensive range of radio control vehicles, model kits, trains, diecast models, slot cars, rockets, and hobby supplies.
Whether you’re a seasoned modeller or just getting started, Hobby One brings together the latest releases and timeless favourites from leading brands, all backed by expert advice, servicing, and repairs.
Rainstorm delivered an exceptional service level, as well as a clear scope of work for the project we required. Annie provided exactly what we requested and regularly communicated with us throughout the project.
Before & after: Revamping Hobby One’s online store
From a dated, slow-loading website with underperformed search functionality and limited product visibility to a modern, responsive store with intuitive navigation, faster performance, and a design that celebrates Hobby One’s passion for creativity and craftsmanship.
Before
After
Project goals & challenges
Hobby One’s previous website no longer reflected their reputation as a leading hobby retailer. The layout was dated, the search function underperformed, and navigation was cumbersome, making it difficult for customers to find products easily.
The site also suffered from slow loading times and lacked dedicated sections to showcase popular categories and seasonal promotions. Hobby One needed a complete visual and functional refresh to modernise their online presence, improve usability, and enhance product discoverability.
Professional brand presence: A bold, visually engaging layout that elevates Hobby One’s branding and showcases its extensive product range
Service we provided
To bring the new vision to life, Rainstorm Studio delivered a comprehensive website upgrade, including:
- Neto website redesign: A full design overhaul to modernise the look and improve user experience.
- UX enhancement: Streamlined layout and navigation to make product discovery intuitive.
- Loading speed optimisation: Technical improvements to boost site performance and reduce bounce rate.
- Mobile optimisation: Responsive design ensuring a seamless browsing experience on all devices.
Improved search and filtering: Customers can now find what they need faster and more accurately
Mobile-friendly layout: Seamless usability across all devices for hobbyists on the go
Well-organised product detail pages: Structured layouts that make product information clear, easy to read, and effortless to navigate
Results
The result is a modern, visually appealing online store that aligns with Hobby One’s legacy and brand personality. The refreshed design highlights key categories, supports smoother navigation, and loads noticeably faster across devices.
Customers now enjoy a cleaner, more engaging browsing experience, whether exploring new releases or searching for specific parts.
I would highly recommend the Rainstorm team for their design capabilities, implementation and execution. We are very impressed with the results!
Need a reliable team to level up your online store?
Like Hobby One, you can count on Rainstorm for expert design, clear communication, and dependable support. Book a discovery call today.