How Bosch Motorsport evolved their website for a faster, more engaging user experience
Case Study: Rainstorm’s ongoing collaboration with Bosch Motorsport Australia to enhance usability, speed, and brand presentation
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Project overview
Bosch Motorsport Australia partnered with Rainstorm Studio to improve usability, speed, and engagement on their Neto website. Bosch Motorsport is part of the global Bosch Group, providing high-performance automotive components to Australia, New Zealand, and South Africa. Over time, their site had become outdated and harder to update, so they sought continuous improvement and a stronger digital presence.
While their website had long served as an important hub for product information and dealer access, it had grown outdated over time. As Bosch Motorsport expanded its local operations, the team saw an opportunity to strengthen the digital experience, making the site faster, more intuitive, and more engaging for customers.
When Bosch Motorsport’s first marketing-focused team member joined, they began evaluating ways to improve the website’s usability and presentation. Having worked with Rainstorm before, Bosch once again turned to our team for support.
The website was functional, but it was time to make it better. We wanted to continuously improve and add richer, more engaging pages and Rainstorm was the natural choice because they already knew our setup and could help us evolve it.
The challenges
Outdated design that didn’t reflect the brand’s professionalism
The website had been built years earlier and no longer reflected Bosch Motorsport’s professional brand or technical sophistication. Its basic templates and static content made it difficult to capture attention or convey the excitement of motorsport innovation.
Rigid content templates that made updates difficult
Informational pages were rigid and difficult to update. The team needed the ability to create content-rich landing pages with videos, modular layouts, and flexible components without requiring heavy developer intervention.
Slow performance and UX pain points as product categories grew
As product categories expanded, the website began to feel slow and disjointed. Page load times, particularly on desktop, didn’t meet modern standards. The team wanted faster performance and a smoother user journey across devices.
Professional, brand-aligned design: A modern interface that reflects Bosch Motorsport’s innovation and precision
Solution delivered
To support Bosch Motorsport Australia’s growing content and product range, we focused on improving flexibility, performance, and ease of use across the Neto website.
- Refreshed the Neto website design to better reflect the Bosch Motorsport brand and present content in a more modern, consistent way
- Built flexible, content-rich pages that allow the team to showcase videos, banners, and key information without technical bottlenecks
- Improved site performance by optimising images, scripts, and page assets for faster loading
- Simplified site navigation to make it easier for visitors to find products and information
- Improved the mobile experience with faster, responsive layouts across devices
- Provided ongoing technical support and continuous improvements through a retainer, ensuring the site could evolve over time
The landing pages or the content-rich pages we built last year are standouts for me. They’re modular and it’s relatively easy for us to build them up the way we want. That’s a real highlight of what we’ve been able to improve.
Modular content-rich landing pages: Engaging video headers and flexible layouts to present complex product information clearly
Refined navigation structure: Simplified menus for intuitive browsing and quicker access to key categories
Rainstorm has been able to deliver every change we’ve requested, and their expertise in the Maropost platform has been extremely valuable for us. For anyone managing a similar setup, I’d definitely recommend working with them.
Enhanced mobile experience: Mobile-optimised layouts ensuring fast load times and a seamless browsing experience for users on the go
Results
The updated Neto website gave Bosch Motorsport Australia a stronger and more consistent online presence that better reflects the brand. The refreshed design and improved performance make it easier for visitors to navigate the site, access technical information, and explore products without friction.
From an internal perspective, the marketing team can now create and update content independently, without relying on complex workarounds or constant technical support. This has made it faster to publish new pages, update campaigns, and keep content current.
Feedback from the Bosch Motorsport team highlighted how easy it is to build and maintain landing pages using the new layouts. They also valued having a responsive partner who understands the Neto platform and can support ongoing improvements as the business evolves.
We appreciate the work that Rainstorm has done for us and look forward to continuing to improve our site together.
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