How Bosch Motorsport evolved their website for a faster, more engaging user experience
Case Study: Rainstorm’s ongoing collaboration with Bosch Motorsport Australia to enhance usability, speed, and brand presentation
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Introduction
Bosch Motorsport is part of the global Bosch Group, a world leader in automotive and engineering innovation. Supporting Australia, New Zealand, and South Africa, the Bosch Motorsport Australia team provides advanced components and electronics for performance enthusiasts and professional race teams.
While their website had long served as an important hub for product information and dealer access, it had grown outdated over time. As Bosch Motorsport expanded its local operations, the team saw an opportunity to strengthen the digital experience, making the site faster, more intuitive, and more engaging for customers.
When Bosch Motorsport’s first marketing-focused team member joined, they began evaluating ways to improve the website’s usability and presentation. Having worked with Rainstorm before, Bosch once again turned to our team for support.
The website was functional, but it was time to make it better. We wanted to continuously improve and add richer, more engaging pages and Rainstorm was the natural choice because they already knew our setup and could help us evolve it.
The challenges
Outdated design limiting engagement
The website had been built years earlier and no longer reflected Bosch Motorsport’s professional brand or technical sophistication. Its basic templates and static content made it difficult to capture attention or convey the excitement of motorsport innovation.
Restricted content flexibility
Informational pages were rigid and difficult to update. The team needed the ability to create content-rich landing pages with videos, modular layouts, and flexible components without requiring heavy developer intervention.
Performance and UX constraints
As product categories expanded, the website began to feel slow and disjointed. Page load times, particularly on desktop, didn’t meet modern standards. The team wanted faster performance and a smoother user journey across devices.
Professional, brand-aligned design: A modern interface that reflects Bosch Motorsport’s innovation and precision
Solution
Neto website redesign for a modern, modular experience
Rainstorm redesigned Bosch Motorsport’s website theme to align with Bosch’s brand identity while improving flexibility. The new templates supported modular content sections, allowing the marketing team to build pages dynamically including embedded videos, image banners, and structured text layouts that elevated engagement.
Content-rich landing pages
We created visually appealing landing pages designed to educate and inspire visitors. These pages now act as an important bridge between product categories and the individual product listings, giving potential buyers a clear overview before diving deeper.
Speed optimisation and UX enhancement
To ensure smooth performance, we optimised images, scripts, and theme assets, improving both desktop and mobile speed. Navigation was refined for clarity, and key pages were restructured to reduce friction and enhance usability.
Ongoing technical support and improvement
Through our retainer arrangement, Bosch Motorsport continues to receive proactive website support and recommendations. This partnership ensures fast turnarounds, quality control, and a continuous improvement loop.
The landing pages or the content-rich pages we built last year are standouts for me. They’re modular and it’s relatively easy for us to build them up the way we want. That’s a real highlight of what we’ve been able to improve.
Modular content-rich landing pages: Engaging video headers and flexible layouts to present complex product information clearly
Refined navigation structure: Simplified menus for intuitive browsing and quicker access to key categories
Rainstorm has been able to deliver every change we’ve requested, and their expertise in the Maropost platform has been extremely valuable for us. For anyone managing a similar setup, I’d definitely recommend working with them.
Enhanced mobile experience: Mobile-optimised layouts ensuring fast load times and a seamless browsing experience for users on the go
Results
The redesigned and continuously refined Bosch Motorsport website delivers a stronger, more consistent online presence. The team can now create content independently, publish updates faster, and maintain a professional presentation that reflects Bosch’s reputation for engineering excellence.
Visitors experience a smoother journey, improved load speeds, and more informative product discovery. Internally, the marketing team has greater control and peace of mind knowing they have a responsive partner who understands their platform.
We appreciate the work that Rainstorm has done for us and look forward to continuing to improve our site together.
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