How Australia’s leading tech retailer built a faster, more resilient online store to power its next stage of growth
Case Study: Redesigning and optimising Mobileciti for performance, scalability, and customer confidence
Inspired by Mobileciti's transformation?
Introduction
Founded in 1999, Mobileciti has become one of Australia’s leading mobile phone and consumer electronics retailers. With a showroom in Lidcombe, Sydney, and a fast-growing online store, Mobileciti supplies over two million devices across Australia and New Zealand, from top brands like Apple, Samsung, Huawei, DJI, and Roborock.
Despite their success offline and through marketplaces such as eBay and Amazon, their Magento store wasn’t keeping up. The site was clunky, not mobile friendly, and struggled to handle the complexities of multiple storefronts and integrations. Frequent technical issues left the team frustrated and dependent on emergency fixes.
Like many retailers on complex platforms, Mobileciti needed a tech partner they could trust, not just for design, but also for ongoing support. That’s when they turned to Rainstorm.
Working with Rainstorm felt like a true partnership! They understood where we wanted to go and helped us get there. The team was proactive, reliable, and genuinely invested in our success.
Before & After: Transforming Mobileciti’s online store
From a clunky, non-responsive website that required constant technical fixes to a reliable, high-performing eCommerce platform with faster load times, one-page checkout, and an elevated customer experience
Before
After
The challenges
Clunky, outdated website
The old Magento store wasn’t responsive, making it difficult for mobile shoppers to browse and buy. The design also felt dated, which didn’t reflect Mobileciti’s reputation as a trusted leader in consumer tech.
Complex technical requirements
Mobileciti needed support for multiple storefront views and integrations with eBay. Magento’s complexity made it hard for their team to manage without regular technical input.
Ongoing maintenance demands
From patch updates to emergency site issues, the old store required constant monitoring. Without dedicated technical support, even small issues risked disrupting sales and customer confidence.
Professional design refresh: A modern look that reflects Mobileciti’s trusted reputation in consumer tech
The new site runs faster, looks sharper, and gives our customers a smoother experience across devices. It’s been a strong foundation for our continued growth.
Solution
Comprehensive audit and redesign
We refreshed the Magento site with a cleaner, conversion-focused design and mobile optimisation. The goal was to make shopping simple and fast across devices, while reflecting Mobileciti’s brand as a trusted consumer tech expert.
Technical support for complex setups
Our team handled the setup of multiple storefront views and integrated eBay, ensuring a seamless experience across channels. We also streamlined product and category structures to improve navigation and speed.
Ongoing partnership and support
Recognising Magento’s ongoing demands, Mobileciti engaged us on a retainer package. This provided guaranteed resources to manage patch updates, troubleshoot emergency issues, and keep the site secure and stable.
Services we provided
- E-commerce web design
- Custom Magento theme design & development
- Loading speed optimisation
- UX & UI enhancement
- Mobile-friendly layout
- One-page checkout solution
- Multiple store views
- Magento and ebay integration
Mobile-optimised layouts: Smooth shopping experience across devices, boosting conversions from mobile customers
Rainstorm really delivered for us. Their team took the time to understand our business, our customers, and the challenges we faced online. The new store is faster, more responsive, and far easier for our team to manage, a game-changer for both performance and customer experience.
Simplified shopping experience with One-page Checkout
Results
It didn’t take long for Mobileciti to see improvements. The redesigned store was faster, mobile-friendly, and easier for customers to navigate. The refreshed look gave the brand a more professional presence online, boosting customer trust.
With retainer-based technical support in place, the team no longer worried about downtime or falling behind on essential updates. Instead, they could focus on growth, confident that their online store was in safe hands.
Inspired by Mobileciti’s results?
Let’s ensure your online store runs smoothly, looks professional, and grows with your business. Book a free discovery call today!